Logo design and creative direction for Calvin Klein’s Beauty fragrance.

A take on the primitive and tribal nature of the ‘hunter gathering man’ to reflect Hunter Gather’s brand name and content.

Playfulness and Pop Art formed the brand identity for Karen Walker’s first signature fragrance, ABC.

New brand identity for brand re-launch

Modernised classicism: referring to the brand’s heritage and its ownership of the ‘Three Lions’

New logo for Alexander McQueen’s second line: McQ

A modern heraldic monogram, applied like a punk badge

Logo for new fragrance Candy

Bespoke typeface based on brand’s logo
Designed for Prada Candy, then adopted for the rest of the brand

Brand identity for a new premium line of Fruit of the Loom

A modern reflection on the iconic Fruit of the Loom fruit symbols

Packaging design for two new fragrances, synonymous of simplicity, seduction and naturalness

Celebrating the strangeness and nature’s beauty with Karl Blossfeldt iconic photography