Dunhill
Voice Campaign, 2011-2013

During 7 seasons, 16 British talents leant their voices to make Dunhill a synonym of British achievement.

The Talent

Participants were inspirational men who, in essence, reflected the values of Alfred Dunhill.

Sir David Adjaye Architect
Brian Eno Artist & Musician
Sir Ranulph Fiennes Expedition Leader
Sir David Frost Broadcaster
Michael Grandage Theatre Director
Jamie Hewlett Arist & Filmmaker
John Hurt Actor
James Marsh Film Director
Don McCullin Photographer
Harland Miller Artist & Author
Rupert Pennefather Ballet Dancer
Iain Percy Olympic Sailor
Matthew Pinsent Olympic Rower
Charlie Siem Violin Virtuoso
Louis Smith Olympic Gymnast
Geordie Stewart Student & Mountaineer

The Campaign

Talent Interviews

Each interview revealed inspirational stories and personal musings on life and success.

Sir David Frost, Broadcaster & Producer
John Hurt, Actor
Geordie Steward, Student & Mountaineer
Harland Miller, Artist & Author

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Elegant stills accompanied by captivating written narrative.

Brilliant, driven, engaging men with opinions, flaws and stories to tell.

Extended Interviews

Extended interviews with our talent allowed further exploration of their captivating anecdotes.

Exploring ideas of human fragility, trapping your own luck, personal legacy and everything in between.

Brian Eno, Artist & Musician

“Everything good proceeds from enthusiasm.”

Don McCullin, Photographer

“I’m driven by my imagination, my determination and at the end of the day, I’m driven by discovery.”

David Adjaye, Architect

“Architecture has an edification for people, it lifts them.”

James Marsh, Film Director

“To do beautiful things for no reason at all is a wonderful objective.”

The Result

The candid portrayal of honest and authentic experiences in the Voice Campaign established longevity and consistency for the brand.

The collaboration with talent saw exponential growth in the brand’s digital and social fanbase, aligning the brand image with attributes of success, power and elegance.

The Voice Campaign is regularly used as a bench mark for digital and social best practice.

Campaign Successes

4 million views on YouTube
Remains top viewed brand content 6 years after launch