Showcasing timeless artwork by 1920s photographic pioneer Karl Blossfeldt to create packaging design for two new fragrances, synonymous of simplicity, seduction and naturalness.
Packaging Design
Campaign Successes
The success of the Loewe 001 branding established a new visual language for the entire Loewe fragrance range.
Packaging Range
Press Kit
Photographic book and prints enclosed in a limited edition box.
Press Kit
A Special Project
An animated film referencing Karl Blossfeldt’s photography is screened as part of an experiential installation for the fragrance launch.