Loewe 001
Fragrance Campaign

The first fragrance under the direction of J.W. Anderson.

The Campaign

The origin of a couple’s relationship is revealed as we experience their first conversation and gain insight into their future together.

Print Advertising
Print Advertising

Packaging Design

Showcasing timeless artwork by 1920s photographic pioneer Karl Blossfeldt to create packaging design for two new fragrances, synonymous of simplicity, seduction and naturalness.

Packaging Design

Campaign Successes

The success of the Loewe 001 branding established a new visual language for the entire Loewe fragrance range.

Packaging Range

Press Kit

Photographic book and prints enclosed in a limited edition box.

Press Kit

A Special Project

An animated film referencing Karl Blossfeldt’s photography is screened as part of an experiential installation for the fragrance launch.