A new approach for Louis Vuitton – the campaign captures a real travel narrative through the reportage of a journey across northern Vietnam.
The Spirit of Travel 2019
The launch consisted of six chapters, each showcasing a unique location to heighten the sense of a story unfolding.
Setting off on the Fansipan mountain train in Sapa.
Exploring the temples at Ninh Binh.
Visiting the day and night markets of Hanoi.
Rowing down the Ngo Dong river in Tam Coc.
Discovering the Bich Dong pagoda.
Sailing on Ha Long bay.
A Cinematic Travelogue
The campaign film unites all the chapters to show the journey in its entirety.
97 assets strategically launched across a 4 month period
5.69 million impressions on Instagram
1.38 million views on YouTube
6 shoots happening simultaneously