Louis Vuitton
The Spirit of Travel 2019

A new approach for Louis Vuitton – the campaign captures a real travel narrative through the reportage of a journey across northern Vietnam.

The launch consisted of six chapters, each showcasing a unique location to heighten the sense of a story unfolding.

Chapter 1

Setting off on the Fansipan mountain train in Sapa.

Model Captured Stories
Model Travel Diaries
Product Stills
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Chapter 2

Exploring the temples at Ninh Binh.

Behind The Scenes
Model Captured Stories
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Chapter 3

Visiting the day and night markets of Hanoi.

Behind The Scenes
Model Travel Diaries
Product Stills
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Chapter 4

Rowing down the Ngo Dong river in Tam Coc.

Model Captured Stories
Model Travel Diary
Product Stills
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Chapter 5

Discovering the Bich Dong pagoda.

Model Travel Diaries
Model Captured Stories
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Chapter 6

Sailing on Ha Long bay.

Model Travel Diaries
Behind The Scenes
Product Stills
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A Cinematic Travelogue

The campaign film unites all the chapters to show the journey in its entirety.

Campaign Successes

97 assets strategically launched across a 4 month period
5.69 million impressions on Instagram
1.38 million views on YouTube
6 shoots happening simultaneously