Prada Spring Summer 2019 Campaign
A film first campaign inspired by iconic films and their characters.
Character-Driven Stories
Five characters, each named after different Prada bags explore the seasonal theme of duality.
Print advertising is designed to look like film posters, reinforcing the idea of cinema.
A Phased 360° Approach
The Pre-Launch Introducing the cast.
The Launch Introducing main films and print advertising.
Partnering with Spotify A curated playlist opens up the brand to new audiences.
The Second Launch Extending the longevity of the campaign by introducing a new print advertising layout and animation series.
Emphasising Product The campaign is supported by playful cast videos, still life and behind the scenes.
A Special Project A limited edition book and signing event celebrates the campaign’s diversity.
