Prada
Spring Summer 2019 Campaign

A film first campaign inspired by iconic films and their characters.

Women's Campaign Film
Women's Campaign Films

Character-Driven Stories

Five characters, each named after different Prada bags explore the seasonal theme of duality.

Print advertising is designed to look like film posters, reinforcing the idea of cinema.

Women's Print Advertising
Audition Screen Tests
Digital Content Animations

A Phased 360° Approach

The Pre-Launch
Introducing the cast.

Audition Screen Tests
Cast Teaser
Title Sequence Film Teasers

The Launch
Introducing main films and print advertising.

Women's Campaign Film
Women's Print Advertising – Phase 1

Partnering with Spotify
A curated playlist opens up the brand to new audiences.

Spotify Playlist Promotional Films

The Second Launch
Extending the longevity of the campaign by introducing a new print advertising layout and animation series.

Print Advertising – Phase 2
Digital Content Animations

Emphasising Product
The campaign is supported by playful cast videos, still life and behind the scenes.

Product-Focused Digital Content
Product Stills & Behind The Scenes

A Special Project
A limited edition book and signing event celebrates the campaign’s diversity.

Book Launch Teaser
Limited Edition Book

Project Successes

144 assets strategically launched over a 10 week period
5.86 million impressions on Instagram
5 shoots happening simultaneously