Showreel

History

DJA is a London based creative agency founded in 1990.

Approach

Luxury Understanding
Collaborative
Strategic Creative

Creative Services

Creative Direction
Branding
Design
Content
Strategy
Film
Packaging
Production

Clients

Branding Case Studies

Berluti

Brief

Modernise Berluti logo and brand image

Approach

Enhanced heritage: DJA went back to the original logo to create a more timeless logo and brand image

Logo Design
Bespoke Typeface Design
SS18 Campaign Creative Direction

Calvin Klein

Brief

Logo design for a new fragrance

Approach

Timeless beauty: designed to match Calvin Klein logo

Logo Design
Bespoke Typeface Design
Campaign Creative Direction

Hunter Gather

Brief

Bespoke brand identity that reflects Hunter Gather’s brand name and content

Approach

A take on the primitive and tribal nature of the ‘hunter gathering man’

Logo Design
Bespoke Typeface Design
Monogram Design
Packaging Design

Karen Walker

Brief

Create a brand identity for Karen Walker first signature fragrance ABC

Approach

Playfulness and Pop Art: graphic optical illusions as simple as ABC

Logo Design
Packaging Design
Campaign Content

Kent & Curwen

Brief

New brand identity for brand re-launch

Approach

Modernised classicism: referring to the brand’s heritage and its ownership of the ‘Three Lions’

Logo Design
Monogram Design
Mark Design
Before and After Mark Redesign
Logo Design, Complete Set
SS17 Campaign Creative Direction
SS17 Campaign Film

McQ

Brief

New logo for Alexander McQueen’s second line: McQ

Approach

A modern heraldic monogram, applied like a punk badge

Logo Design
FW07 Campaign Creative Direction
FW08 Campaign Creative Direction
SS09 Campaign Creative Direction

Prada

Brief

Logo for new fragrance Candy

Approach

Bespoke typeface based on brand’s logo
Designed for Prada Candy, then adopted for the rest of the brand

Logo Design
Bespoke Typeface Design
Campaign Creative Direction
Packaging Design

Seek No Further
Fruit of the Loom

Brief

Brand identity for a new premium line of Fruit of the Loom

Approach

A modern reflection on the iconic Fruit of the Loom fruit symbols

Logo Design
Store Design
Brand Identity
Website Design
Website Design

Packaging Case Studies

Loewe
001

Brief

Packaging design for two new fragrances, synonymous of simplicity, seduction and naturalness

Approach

Celebrating the strangeness and nature’s beauty with Karl Blossfeldt iconic photography

Packaging Design
Campaign Creative Direction