A playful and dynamic product campaign exploring a love affair with shoes.
Fall Winter 2017
Stylised and fun the films play with humour, colour and the unexpected.
Cast diaries offering spontaneous tongue-in-cheek moments with the campaign cast, inviting the consumer into the brand’s world by using the campaign hashtag #FerragamoandI.
Graphic stills and animated GIFs showing the product in the campaign’s fun and colourful environment.
100 assets strategically launched across a 4 month period
Over 1.5 million impressions on Instagram
4 shoots happening simultaneously