Fragrance Campaigns
2010–2017

For over 15 years DJA has worked with some of the most renowned brands in the luxury sector, helping them to position and launch their fragrances whilst retaining the specific codes of their DNA.

Marc Jacobs Daisy

Conceived with a digital-first approach, the Marc Jacobs Daisy campaign introduced the brand to a new younger audience. The campaign film reached over 22 millions views on YouTube.

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Marc Jacobs Decadence

First launched in 2016, the success of the Marc Jacobs Decadence campaign was boosted by the ultra-feminine and sensual film featuring Adriana Lima.

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Loewe 001

The beginning of a love story unfolds in the Loewe 001 campaign, the first fragrance under the direction of J.W. Anderson. The success of the Loewe 001 branding established a new visual language for the entire Loewe fragrance range.

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Prada Candy

Actress Léa Seydoux plays Candy, the irreverent and wild character who was created to convey the the spirit of independence and complexity that define a Prada woman.

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Prada Infusion d’Iris

The classic codes of Prada, disrupted by the carefree attitude and drop dead sexiness of super model Lara Stone.

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Prada Amber

The first Prada fragrance, soft launched through its seasonal fashion advertising campaigns to create awareness but maintain exclusivity.

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Prada Luna Rossa

A new fragrance celebrating the Luna Rosa sailing team and the Línea Rosa sportswear line, combines all the energy and masculinity associated with competitive yacht racing.

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Calvin Klein Beauty

The eternal essence of beauty personified by actress Diane Kruger.

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Valentino Donna

The timeless style of Italian cinema is evoked for the classic Valentino Donna fragrance featuring actress Astrid Bergès-Frisbe.

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