A History of Prada: Campaigns

Over 120 campaigns created in a collaboration lasting 23 years. DJA presents an edit of the most iconic Prada campaigns.

Cinematic Realism

Inspired by the language of cinematography, the atmospheric and narrative images of the campaigns from 1997/8 were created to appear like cinematic film stills.

Spring Summer 1997
Fall Winter 1997 Women
Fall Winter 1997 Men
Spring Summer 1998

Digital Collages

Anticipating the digital aesthetics of the 21st century, campaigns from 1998 explored the possibilities of human and virtual realties.

Fall Winter 1998
Fall Winter 1999 Men
Fall Winter 1999 Women
Fall Winter 2002 Men
Prada Sport Spring Summer 2001
Prada Sport Spring Summer 1998
Prada Sport Fall Winter 1999

Cultural Anthropology

Examining the exquisite beauty of everyday life in spring summer 2000 and 2001.

Spring Summer 2001
Spring Summer 2000

Characters Studies

Campaigns of the 2000’s portray the complexity of fashion characters that inhabited the Prada universe.

Spring Summer 2003 Women
Fall Winter 2002 Women
Spring Summer 2002
Spring Summer 2005
Spring Summer 2010 Women
Spring Summer 2013 Women


From show girls to warrior women, the campaigns of the 2010’s explored the eclecticism of female iconography.

Spring Summer 2011 Women
Spring Summer 2004 Women
Fall Winter 2007 Women
Spring Summer 2009 Women
Spring Summer 2012 Women
Fall Winter 2015 Women
Resort 2015
Fall Winter 2016 Women

Reinvented Icons

From New Wave to Aristocrats, the worlds greatest actors interpret the multi faceted personas of the Prada man.

Fall Winter 2015 Men
Fall Winter 2012 Men
Spring Summer 2012 Men
Spring Summer 2013 Men
Fall Winter 2013 Men
Spring Summer 2015 Men
Fall Winter 2016 Men

Prada 365

A radical system of visual communications involving multiple creative executions, across all media, targeting Prada demographics from Gen Z to Baby Boomers with specific imagery and products.

Spring Summer 2017
Fall Winter 2017
Spring Summer 2018
Spring Summer 2019
Fall Winter 2019