Over 120 campaigns created in a collaboration lasting 23 years. DJA presents an edit of the most iconic Prada campaigns.
A History of Prada: Campaigns
The campaigns from 1997 and 1998 were created to look like atmospheric film stills.
Pioneering Virtual Reality
Campaigns from the Millenium onwards anticipated the aesthetics and themes of a digital future with their humanistic hyper realities.
Revolutionary performance sports and fashion wear.
Spring Summer campaigns of 2000 and 2001. Everyday life re-staged in exquisite detail.
Portraiture campaigns of the 2000’s expressed the uniqueness of the Prada personality.
From dancers to warriors, expressing the collective intellects in the 2000s and 2010s.
Prada Is A Stage
…for the greatest actors in the world to perform on.
A radical system of continuous visual communication, targeting every consumer in the prada demographic from Gen Z to Baby Boomers.