Over 120 campaigns created in a collaboration lasting 23 years. DJA presents an edit of the most iconic Prada campaigns.
A History of Prada: Campaigns
Inspired by the language of cinematography, the atmospheric and narrative images of the campaigns from 1997/8 were created to appear like cinematic film stills.
Anticipating the digital aesthetics of the 21st century, campaigns from 1998 explored the possibilities of human and virtual realties.
Examining the exquisite beauty of everyday life in spring summer 2000 and 2001.
Campaigns of the 2000’s portray the complexity of fashion characters that inhabited the Prada universe.
From show girls to warrior women, the campaigns of the 2010’s explored the eclecticism of female iconography.
From New Wave to Aristocrats, the worlds greatest actors interpret the multi faceted personas of the Prada man.
A radical system of visual communications involving multiple creative executions, across all media, targeting Prada demographics from Gen Z to Baby Boomers with specific imagery and products.