Loro Piana:
More Than You Can Imagine

Inspired by the vibrant window displays for the holiday season, the Loro Piana Holiday campaign demonstrates the unparalleled beauty of these fabrics, as we transform large-scale patterned textiles into unimaginable vessels that transport and deliver holiday gifts.
Fabrics swell and surge against dramatic landscapes, evoking visions of sumptuous softness and fascinating tales of distant lands.

Chapter 1: Balloon Meadow

A gift from above. Unveiling the first chapter of the Holiday stories – a vision of wonder, discovery, and the warmth of genuine connections. A Balloon vessel carrying Loro Piana gifts lands in a breathtaking meadow. The cast chase after it, discover gifts, and unpack them in an intimate and warm exchange.

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Product Stills

Product Stills

Chapter 2: Lake Cruise

Enter chapter two of the Holiday stories. A sailboat arrives bearing a cargo of precious gifts – mirroring the journeys of our unmatched fabrics, sourced from the furthest corners of the globe.​ We see two friends loading off the gifts at the shore and opening the presents on a campsite. The pair daydreams around a fire, admiring the sunset over the stunning landscape. At night, the cast is seen lighting lanterns, illuminating the lake.

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Product Stills

Product Stills

Social Films

Social Films

Chapter 3: Mountain Glider

The final chapter of the Holiday stories begins in the high Alps, with the cast drawing an X in the snow, marking a drop-off for a kite dropping a parachute bearing presents. The group of friends fold up the parachute, retrieve the gifts and carry the present to a distant mountain village.

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Still Life

Product Stills

Social Films

Social Films

The Makers

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The Makers Stills

Social Films:
Tap To Unwrap

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Social Film:
New Years

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