Brand Image

Every brand has a story to tell. The first word in the story is the logo. DJA not only creates Logo’s but entire alphabets, graphic systems and visual languages, unique to each brand. These are created with the highest level of creativity, design, craftsmanship and quality. The hallmarks of luxury.


For 23 years DJA rigorously articulated the visual expression of the brand in print, film and social, with exceptional creativity, flair and imagination. This included all touch points of the brand which resulted in a consistent brand identity and unique visual aesthetic.

Prada Candy

The synthesis of all things Prada, brought to life by Candy, the sweet and spicy character, played by actor Lea Sedoux. Candy was the first to wear DJA’s bespoke and custom designed Prada typeface.

Alexander McQueen + McQ

During an 8 year collaboration with the iconoclastic designer, DJA created the visual branding and identity for the launch of the eponymously named McQ label, and art directed the imagery for the mainline collections, channelling the designers love for story telling, youth culture and couture.


Designed to elevate Berluti’s heritage and passion for modernity, a new logo and typeface was created, based on the original Berluti typeface. These graphic elements were paired with a new image direction focussed on showcasing Berluti’s exquisite products and craftsmanship.


Karl Blossfeldt’s striking photography of natural forms found in nature, perfectly conveys the new spirit of craft and design championed by J.W Anderson at Loewe.


All encompassing, cover to cover creative direction. Complete redesigns of both Another and Another Man involving over 100 new typefaces, custom designed for each issue. Every single page art directed and designed to slow the reader down and speed up the imagination.


During 7 seasons, 16 inspirational British men shared their incredible achievements and life experiences in film, print and social media. The campaign intention was to reflect the same essence and values of the pioneering spirit of Alfred Dunhill himself.

Calvin Klein Beauty

The epitome of elegance and beauty. The launch campaign featured the timeless beauty of actor Diane Kruger and a custom typeface designed to compliment her and the Calvin Klein logotype.

Hunter Gather

Inspired by tribal identities and urban sub cultures, a system of graphic and typographic design was created for this start up menswear brand that included a logo, suite of custom designed typefaces, packaging, labels, tags and systemised design templates for 360 execution.

Karen Walker ABC

As simple as ABC. The first fragrance range for Karen walker reveals the playfulness at the heart the brand.

Seek no Further

Centuries old T-Shirt maker Fruit of the Loom, launched a new, cult status pop up label for the 21st century. Its iconic fruit symbol was revived and reinterpreted with a new CUBISM x CGI rendering. The impeccable architecture of their workwear clothing is reflected in the overt design and construction of the utilitarian packaging.


A high quality skin care and make-up range created by Shiseido’s team of Make-up artists and technicians. Designed for ease of use with professional results, the packaging is designed to appeal to minimalists who love high tech.