Play Pause Sound: on Sound: off

Dunhill
Voice Campaign

During 7 seasons, 16 British talents leant their voices to make Dunhill a synonym of British achievement.

The Talent

Participants were inspirational men who, in essence, reflected the values of Alfred Dunhill.

Sir David Adjaye Architect

Brian Eno Artist & Musician

Sir Ranulph Fiennes Expedition Leader

Sir David Frost Broadcaster

Michael Grandage Theatre Director

Jamie Hewlett Arist & Filmmaker

John Hurt Actor

James Marsh Film Director

Don McCullin Photographer

Harland Miller Artist & Author

Rupert Pennefather Ballet Dancer

Iain Percy Olympic Sailor

Matthew Pinsent Olympic Rower

Charlie Siem Violin Virtuoso

Louis Smith Olympic Gymnast

Geordie Stewart Student & Mountaineer

The Campaign

Talent Interviews

Each interview revealed inspirational stories and personal musings on life and success.

Play Pause Sound: on Sound: off

Sir David Frost, Broadcaster & Producer

Play Pause Sound: on Sound: off

John Hurt, Actor

Play Pause Sound: on Sound: off

Geordie Steward, Student & Mountaineer

Play Pause Sound: on Sound: off

Harland Miller, Artist & Author

Print Advertising

Elegant stills accompanied by captivating written narrative.

Brilliant, driven, engaging men with opinions, flaws and stories to tell.

• 
• 
• 
• 
• 

Extended Interviews

Extended interviews with our talent allowed further exploration of their captivating anecdotes.

Exploring ideas of human fragility, trapping your own luck, personal legacy and everything in between.

Brian Eno, Artist & Musician

“Everything good proceeds from enthusiasm.”

Play Pause Sound: on Sound: off

Don McCullin, Photographer

“I’m driven by my imagination, my determination and at the end of the day, I’m driven by discovery.”

Play Pause Sound: on Sound: off

David Adjaye, Architect

“Architecture has an edification for people, it lifts them.”

Play Pause Sound: on Sound: off

James Marsh, Film Director

“To do beautiful things for no reason at all is a wonderful objective.”

Play Pause Sound: on Sound: off

The Result

The candid portrayal of honest and authentic experiences in the Voice Campaign established longevity and consistency for the brand.

The collaboration with talent saw exponential growth in the brand’s digital and social fanbase, aligning the brand image with attributes of success, power and elegance.

The Voice Campaign is regularly used as a bench mark for digital and social best practice.