Showcasing timeless artwork by 1920s photographic pioneer Karl Blossfeldt to create packaging design for two new fragrances, synonymous of simplicity, seduction and naturalness.
Packaging Design
A New Brand Language
The success of the Loewe 001 branding established a new visual language for the entire Loewe fragrance range.
Packaging Range
Press Kit
Photographic book and prints enclosed in a limited edition box.
Press Kit
A Special Project
An animated film referencing Karl Blossfeldt’s photography is screened as part of an experiential installation for the fragrance launch.