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Louis Vuitton
The Spirit of Travel

A new approach for Louis Vuitton – the campaign captures a real travel narrative through the reportage of a journey across northern Vietnam.

The launch consisted of six chapters, each showcasing a unique location to heighten the sense of a story unfolding.

Chapter 1

Setting off on the Fansipan mountain train in Sapa.

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Chapter Film

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Model Captured Stories

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Model Travel Diaries

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Product Films

Product Stills

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Chapter 2

Exploring the temples at Ninh Binh.

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Chapter Film

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Behind The Scenes

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Model Captured Stories

Product Stills

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Product Films

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Chapter 3

Visiting the day and night markets of Hanoi.

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Chapter Film

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Behind The Scenes

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Model Travel Diaries

Product Stills

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Product Films

Print Advertising

Chapter 4

Rowing down the Ngo Dong river in Tam Coc.

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Chapter Film

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Model Captured Stories

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Model Travel Diary

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Product Films

Product Stills

Print Advertising

Chapter 5

Discovering the Bich Dong pagoda.

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Chapter Film

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Model Travel Diaries

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Model Captured Stories

Product Stills

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Product Films

Print Advertising

Chapter 6

Sailing on Ha Long bay.

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Chapter Film

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Model Travel Diaries

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Behind The Scenes

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Product Films

Product Stills

Print Advertising

A Cinematic Travelogue

The campaign film unites all the chapters to show the journey in its entirety.

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Campaign Film