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Salvatore Ferragamo
Fall Winter 2017

A playful and dynamic product campaign exploring a love affair with shoes.

Stylised and fun the films play with humour, colour and the unexpected.

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Campaign Films

Cast diaries offering spontaneous tongue-in-cheek moments with the campaign cast, inviting the consumer into the brand’s world by using the campaign hashtag #FerragamoandI.

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Cast Diaries

Graphic stills and animated GIFs showing the product in the campaign’s fun and colourful environment.

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Product Stills & Animated Gifs

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Print Advertising

Catalogue

Campaign Successes

100 assets strategically launched across a 4 month period
Over 1.5 million impressions on Instagram
4 shoots happening simultaneously