Salvatore Ferragamo
Fall Winter 2017

A playful and dynamic product campaign exploring a love affair with shoes.

Stylised and fun the films play with humour, colour and the unexpected.

Campaign Films

Cast diaries offering spontaneous tongue-in-cheek moments with the campaign cast, inviting the consumer into the brand’s world by using the campaign hashtag #FerragamoandI.

Cast Diaries

Graphic stills and animated GIFs showing the product in the campaign’s fun and colourful environment.

Product Stills & Animated Gifs
Print Advertising

Campaign Successes

100 assets strategically launched across a 4 month period
Over 1.5 million impressions on Instagram
4 shoots happening simultaneously