In the idyllic setting of remote mountains and lakes, Loro Piana delivers its exquisite holiday season gifts in the most unexpected ways.
Holiday Campaign 2021
Chapter 1. The Meadow
A gift from above. A Balloon carrying Loro Piana gifts lands in a breathtaking meadow. A group of friends unpack the gifts in an intimate and loving exchange.
Chapter 2. The Cruise
A sailboat arrives bearing a cargo of precious gifts. Two friends unload the gifts and open their presents around a camp fire at sunset.
Chapter 3. The Mountain
In the high Alps, a group of friends draw an X in the snow, marking a drop-off point for a parachute bearing gifts. The trio fold up the parachute, retrieve their gifts and carry them off to be shared and opened.
Celebrating the Art of Gifting
The Gift of Giving
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