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Prada Campaigns

An edit of the most iconic Prada campaigns created during a 23 year collaboration.

Cinemascope

Inspired by Arthouse Cinema, campaigns of late 90’s captured the mood and ambience of film stills.

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Spring Summer 1997

Fall Winter 1997 Women

Fall Winter 1997 Men

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Spring Summer 1998

Virtual Reality

Anticipating the onset of a digital future, campaigns in the Millennium explore the aesthetics of virtual reality.

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Fall Winter 1998

Fall Winter 1999 Men

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Fall Winter 1999 Women

Fall Winter 2002 Men

Prada Sportswear

A revolution in fashion for the new millennium.

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Prada Sport Spring Summer 2001

Prada Sport Spring Summer 1998

Prada Sport Fall Winter 1999

Hyper reality

Everyday life, re-imagined in epic scale and hyper real detail.

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Spring Summer 2001

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Spring Summer 2000

Character Studies

A celebration of the worlds most iconic models portraying the extraordinary characters of imaginary narratives.

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Spring Summer 2003 Women

Fall Winter 2002 Women

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Spring Summer 2002

Spring Summer 2005

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Spring Summer 2010 Women

Spring Summer 2013 Women

Prada Mise-En-Scène

From dance halls to waiting rooms, gas stations to gardens, the stage is set for the collective imagination.

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Spring Summer 2011 Women

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Spring Summer 2004 Women

Fall Winter 2007 Women

Spring Summer 2009 Women

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Spring Summer 2012 Women

Fall Winter 2015 Women

Resort 2015

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Fall Winter 2016 Women

Icons

A celebration of the greatest actors in the world.

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Fall Winter 2015 Men

Fall Winter 2012 Men

Spring Summer 2012 Men

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Spring Summer 2013 Men

Fall Winter 2013 Men

Spring Summer 2015 Men

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Fall Winter 2016 Men

Prada 365

A radical system of continuous visual communication, targeting every consumer in the prada demographic from Gen Z to Baby Boomers.

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Spring Summer 2017

Fall Winter 2017

Spring Summer 2018

Spring Summer 2019

Fall Winter 2019