Prada Campaigns

An edit of the most iconic Prada campaigns created during a 23 year collaboration.


Inspired by Arthouse Cinema, campaigns of late 90’s captured the mood and ambience of film stills.

Spring Summer 1997
Fall Winter 1997 Women
Fall Winter 1997 Men
Spring Summer 1998

Virtual Reality

Anticipating the onset of a digital future, campaigns in the Millennium explore the aesthetics of virtual reality.

Fall Winter 1998
Fall Winter 1999 Men
Fall Winter 1999 Women
Fall Winter 2002 Men

Prada Sportswear

A revolution in fashion for the new millennium.

Prada Sport Spring Summer 2001
Prada Sport Spring Summer 1998
Prada Sport Fall Winter 1999

Hyper reality

Everyday life, re-imagined in epic scale and hyper real detail.

Spring Summer 2001
Spring Summer 2000

Character Studies

A celebration of the worlds most iconic models portraying the extraordinary characters of imaginary narratives.

Spring Summer 2003 Women
Fall Winter 2002 Women
Spring Summer 2002
Spring Summer 2005
Spring Summer 2010 Women
Spring Summer 2013 Women

Prada Mise-En-Scène

From dance halls to waiting rooms, gas stations to gardens, the stage is set for the collective imagination.

Spring Summer 2011 Women
Spring Summer 2004 Women
Fall Winter 2007 Women
Spring Summer 2009 Women
Spring Summer 2012 Women
Fall Winter 2015 Women
Resort 2015
Fall Winter 2016 Women


A celebration of the greatest actors in the world.

Fall Winter 2015 Men
Fall Winter 2012 Men
Spring Summer 2012 Men
Spring Summer 2013 Men
Fall Winter 2013 Men
Spring Summer 2015 Men
Fall Winter 2016 Men

Prada 365

A radical system of continuous visual communication, targeting every consumer in the prada demographic from Gen Z to Baby Boomers.

Spring Summer 2017
Fall Winter 2017
Spring Summer 2018
Spring Summer 2019
Fall Winter 2019